Open the cabinet above your coffee maker. Go ahead, we'll wait.
If you're like most professional women we hear from, there's a multivitamin in there from a January that shall remain nameless. A greens powder with one scoop missing. Magnesium in two formats, because someone on a podcast was very convincing. Fish oil, unopened. It's not a supplement shelf. It's a graveyard of good intentions.
Here's the uncomfortable arithmetic behind it. In 2019 the CDC found that 12.3% of US adults ate enough fruit and 10.0% ate enough vegetables.1 And in a survey of 71,812 adults, 61% reported at least one digestive symptom in the previous week, most often heartburn, abdominal pain or bloating.2 Meanwhile no workday in history has contained a good moment for rinsing a blender.
The problem was never knowing what to do. You know. The problem is that every solution so far has demanded willpower, prep time, or a tolerance for drinking something that tastes like a freshly mowed lawn.
Is this you? 5 signs your routine needs a different format
If you keep buying supplements and quitting them within two weeks, you don't need more discipline. You need a format that survives contact with your actual life.
Sound familiar?
- You've bought at least three supplements this year and finished... none of them
- Lunch is whatever the calendar allows, eaten over a keyboard
- You tried a greens powder once. Once.
- You suspect you're low on something, you're just not sure what
- You want one habit that covers the bases, not seven bottles and a spreadsheet
Nodding? Keep reading, or jump to the 60-second nutrition gap quiz.
"I had a system for everything at work. And a graveyard at home."
Priya*, 41, is a finance manager who color-codes her calendar and closes her inbox to zero on Fridays. Her supplement drawer told a different story.
"The greens powder lasted six days. I still remember the taste," she told us. "The capsules lasted longer, but there were six of them a day, and by week three I was doing that thing where you look at the bottle and negotiate. The bottle won."
"What finally worked was embarrassingly simple. A pack of gummies that lives next to my coffee. I don't decide anything. I just eat them while the espresso pulls. It's the only health habit I've kept past a quarter."
Do gummy vitamins actually work?
Yes, and independent research says so rather than the brand. In a randomised crossover trial published in Nutrients, 31 healthy adults took vitamin D3 as a gummy and as a tablet, and the gummy produced roughly twice the blood exposure.3 A second trial found a gummy multivitamin bioequivalent to a tablet for vitamin E and folate. Both were industry-funded, which is worth knowing, and between them they settle the question people actually ask: chewing something is not what stops it working.
Grüns ran its own trial in 2025: twelve weeks, randomised, double-blind, placebo-controlled, 120 healthy adults aged 23 to 59, with folate up 20.5% and vitamin C up 40.1% against placebo.4 A third-party lab ran the bloodwork. It is company-sponsored and published on their own site rather than in a journal, so weigh it as the company's evidence, but it is a real design and most of this aisle has nothing comparable.
The fair worry about gummies is not absorption but potency: nutrients are less stable in a gummy than in a tablet, and independent testing has caught the category missing its label more often than pills do.5 Which makes it worth knowing that Grüns says every lot is tested against label claims, with third-party lab work validating vitamin and mineral content, on top of screening for 99 pesticides, heavy metals and microbial contaminants, in NSF-registered, GMP, FDA-registered facilities in the US and Canada.
Here is what that label claims. Each daily pack carries 60+ nutrient-dense ingredients: over 20 vitamins and minerals (A, B6, B12, C, D3, E, K2, biotin, folate, zinc, iron and more), organic greens like kale, spinach, spirulina and chlorella, whole fruits and antioxidants like acai and pomegranate, plus adaptogens, prebiotics, and shiitake mushroom.
One detail in the formula is more reassuring than any of the marketing. Grüns uses folate as L-5-methyltetrahydrofolate and B12 as methylcobalamin, the active forms, and its vitamin C is ascorbic acid. That cuts against the usual whole-food pitch, and it is the right call: US dietary reference standards treat supplemental folic acid as roughly 1.7 times more available than the folate in food, and federal guidance steers adults over 50 toward supplements or fortified foods precisely because food-bound B12 absorbs less well.6 The greens and the fruit are there for the phytonutrients. The vitamins are in the forms a body can actually use.
What do Grüns customers report after three months?
In a post-purchase survey of more than 3,000 customers taking Grüns daily for three months, 67% said their overall health and well-being improved, 67% reported better, more regular digestion, and 52% felt more energised through the day.* Those are real answers from real people. They are also the most flattering sample a product can possibly have.
Self-reported, from customers who had already bought and were still taking it. No control group and no bloodwork, so read these as satisfaction rather than clinical outcomes. The rating, review count and customer total below are Grüns' own figures.
4.8★ across 100,000 reviews · 1M+ customers · Fewer than 1% use the money-back guarantee
"I love that it makes better health accessible to everyone... Grüns uses clean ingredients that actually deliver."
Shaun White · 3x Olympic Gold Medalist · Paid spokesperson and investor in Grüns
New customers: up to 52% off + free shipping
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How is this different from the greens powder I already quit?
The best supplement is the one you're still taking in week six. That is the entire Grüns thesis, and the reason it's gummies.
There is real evidence behind that. In a survey of 1,051 primary-care patients taking daily solid-dose medicines, 37% reported difficulty swallowing them and most had never raised it with their doctor. And across 46 trials of nutritional supplements covering 4,328 people, the studies offering a variety of flavours recorded markedly better compliance than those offering a variety of formats, 81% against 63%.7 Neither study tested gummies specifically, but the direction is hard to miss.
Verdict: powders lose to taste, capsule stacks lose to count. Grüns wins by being the version you don't have to talk yourself into.
swipe to compare →
| Greens powder | Capsule stack | Grüns | |
|---|---|---|---|
| The daily experience | Mix, gag, rinse the shaker cup | Count out 5+ pills, swallow, repeat | Eat a small pack of gummies. Done |
| Coverage | Greens-focused | Only what you remembered to buy | 60+ ingredients: vitamins, greens, adaptogens, prebiotics, mushrooms |
| Absorption testing | Rare | Rare | 2025 randomized, double-blind, placebo-controlled study |
| Third-party testing | Varies | Varies | Every lot tested; NSF, GMP & FDA-registered facilities |
| Cost & risk | Often $2 to $3+/day | Adds up fast across bottles | From $1.43/day first month, 30-day guarantee |
And the multivitamin already in your cabinet?
This is the comparison that matters most, so here it is straight. The evidence that a daily multivitamin improves hard health outcomes in otherwise healthy adults is not there. The US Preventive Services Task Force reviewed the trials in 2022 and concluded that the evidence is insufficient to judge whether multivitamins prevent heart disease or cancer, while recommending against beta carotene and vitamin E outright.8 The National Cancer Institute then followed 390,124 generally healthy adults for more than two decades and found that daily multivitamin use was not associated with any mortality benefit.9
That verdict covers Grüns too. Nobody has shown that this or any other daily supplement will extend your life, and this page is not going to imply otherwise. What a product like this can honestly offer is coverage on the days your diet does not manage it, in a format you will still be using in week six. That is a smaller promise than this category usually makes. It also happens to be one that holds up.
What do reviewers say, including the ones that aren't five stars?
We went to the Amazon listing rather than the review page Grüns runs itself, because a verified-purchase badge on a platform the brand does not control is worth more than a testimonial it curated. Five reviews below, excerpted but not paraphrased. The most useful one is not the most enthusiastic.
Read them for the pattern rather than the praise. All five mention the single-serve packets, and two raise the price unprompted. Nobody describes a transformation. What they describe is a habit that survived, which is the only thing this page has claimed for it.
"They taste decent and they do most of what they say, but they're not cheap."
"...once you have for a week or two you'll definitely notice a difference... And, sure, the vitamins and minerals are helpful too... We could all use more fiber and vitamins.
...they definitely have the best texture of any sugar free gummy-based thing I've tried. No problem with the texture. The taste is, well, acquired. It's certainly not bad, or even unpleasant. It's just not what your grade school brain taught you to expect from a gummy. It's definitely on the grown up side. Good enough not to dread taking them, but also not something I crave.
(Am I damning with faint praise? Nah. They're decent. Just know what you're getting). I'd imagine if you have trouble swallowing pills they'd be an excellent alternative to a multivitamin, too... Compared to a big ol' warehouse-store-sized barrel o' multivitamins these are a wee bit spendy. You can get the same nutrients for less in about a dozen other ways. What you're paying for... is convenience. It's a lot easier to throw a handful of these in my backpack than it is to pack all the fruit/veggies/vitamins separately, especially for travel. If you take all of that into account they're, honestly, an easier sell. And the fact that they're individually wrapped is a huge plus in both the convenience and freshness categories."
"I've tried green powders and drinks before, but they always tasted like lawn clippings... The individual packets make it super easy to stay consistent. I keep a few in my car and gym bag so I never forget. Yes, they're a bit pricey, but for the convenience and quality, they're totally worth it."
"I've really been enjoying these Grüns Super Greens Gummies. They're an easy and convenient way to add extra nutrients to my daily routine without having to mix powders or drink green juices... I like that these gummies include ingredients like spirulina, chlorella, fiber, prebiotics, and a variety of vitamins and minerals. The taste is pleasant and the texture is good, which makes them easy to take consistently. I also appreciate the individual packets, which are great for taking on the go."
"Getting everything that these offer in one simple packet makes it simple and effective. I used to take a bunch of different vitamins that this little packet now replaces... I myself prefer gummies to pills, so this is something that I like."
"Super delicious and nutritious. I love that they are individually packed for on the go. love the sugar free version. I keep a few packs in my purse always."
Stephen is the one worth sitting with, because he paid for the pack and reached the same place this page did from the evidence side. The nutrients are available more cheaply elsewhere. What you are buying is convenience, and convenience is what makes a daily habit stick. He weighed exactly that and came down on the side of an easier sell. If the trade sounds fair to you, it probably is a fit. If it sounds thin, he would tell you so himself, and so would we.
What happened when someone on our team took it for three months?
She kept taking it. That is the short answer, and in this category it is not a small one. Cameron Huber runs business operations and revenue strategy at The Assist. She bought Grüns with her own money and had been taking it for months before the company became a partner of ours. The habit came first. The partnership came second.
"I've tried every greens powder, gummy vitamin, and supplement out there, and none of them ever stuck. Either my sensitive stomach couldn't handle them, I never felt any real benefit, or I just plain forgot to take them because they tasted so bad. Grüns changed all of that.
They taste genuinely good, so good that they've become my little afternoon treat to myself, except this treat comes packed with actual benefits. That's probably the biggest reason I've stayed more consistent with these than any vitamin I've ever tried. When something doesn't feel like a chore, you actually keep doing it.
My stomach has never once been upset by them. No bloating, none of that gross feeling I used to get with other supplements. If anything, my digestion has felt more regular since starting (funny enough, that was not something I expected to notice, but I did).
Beyond that, I've genuinely felt a difference in my energy levels and even my strength. It's the first time a supplement has made me think "okay, this is actually doing something," instead of just hoping it was.
Three months in, and Grüns is the first thing in this category that's actually earned a permanent spot in my routine."
Cameron is an employee of The Assist. She bought Grüns with her own money before The Assist partnered with the company, and received no free product or payment for this review. We earn a commission if you buy through the links on this page. Individual results may vary.
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Zero-risk trial, 30 daysIf the graveyard claims another victim, get a full refund on your first order. Grüns says fewer than 1% of customers ever ask.
Who should try Grüns, and who should skip it?
You don't have a discipline problem. You have a format problem, and the format that finally sticks is the one that tastes like a treat and lives next to the coffee maker.
One pack covers ground that a drawer of abandoned bottles was supposed to cover. The company's own trial moved two nutrient markers in the blood, and the independent research says the format is not the obstacle. It is worth trying if the honest version appeals: not a longevity pill, just decent coverage in a shape you won't quit by Thursday. The 30-day guarantee means finding out costs you nothing.
Skip it if you already take a multivitamin you actually finish, if you would rather put the money into groceries, or if you want proof of health outcomes rather than nutrient coverage. That proof does not exist yet for anything in this aisle, including this.
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The reasonable questions you're already asking
Do gummy vitamins actually work?
Yes, on the absorption question, and independent research supports that. A randomised crossover trial in Nutrients found vitamin D3 gummies produced about twice the blood exposure of tablets in 31 adults, and a second trial found a gummy multivitamin bioequivalent to a tablet for vitamin E and folate. Both were industry-funded. Grüns also ran its own 12-week randomised, placebo-controlled study in 120 adults, reporting folate up 20.5% and vitamin C up 40.1% against placebo, published on its own site rather than in a journal. The harder question is whether a gummy contains what its label says, which we cover above.
How do I know the pack contains what the label says?
Not with certainty, and that is true across this category rather than specific to Grüns. Independent testing by ConsumerLab has repeatedly found gummies the format most likely to miss label claim, because nutrients are less stable in a gummy and manufacturers overfill to compensate. Grüns says it checks every lot against label claims and commissions third-party lab testing to validate vitamin and mineral content, on top of screening 99 pesticides, heavy metals and microbials, in NSF-registered, GMP, FDA-registered facilities. What we could not find published is a certificate of analysis or a USP or NSF content-verification mark, which is the paperwork that would settle it rather than assert it. Ask their support team for one before you subscribe.
Why supplement at all if I eat reasonably well?
Because most of us fall short on produce, not because of a frightening statistic. In 2019 the CDC found that 12.3% of US adults met federal fruit recommendations and 10.0% met vegetable recommendations.1 Eating well most days still leaves gaps that a busy schedule makes hard to close with food alone. A supplement covers the shortfall. It does not replace the diet.
What's inside Grüns?
60+ nutrient-dense ingredients, including over 20 vitamins and minerals, organic greens like kale, spinach and spirulina, fruits and antioxidants, adaptogens, prebiotics, and super mushrooms. Gummies are vegan, gluten-free, dairy-free, nut-free, non-GMO, pectin-based (no gelatin), with no synthetic sweeteners or dyes, manufactured in NSF, GMP, and FDA-registered facilities and third-party tested.
How much does Grüns cost?
A first monthly subscription order is $39.99 (regularly $79.99), which works out to $1.43 per day, then renews at $59.99 every 4 weeks. The quarterly plan starts at $147.98 ($1.29/day). Subscriptions ship free, and Grüns is HSA/FSA eligible with Truemed.
How much sugar is in Grüns?
Grüns comes in Low Sugar and Sugar-Free versions, with no synthetic sweeteners and no synthetic dyes. The gummies use a pectin (fruit fiber) base rather than gelatin, so they're also vegan.
What if I don't like it?
There's a simple 30-day money-back guarantee on your first order with a full refund, and you can pause, swap, or cancel your subscription anytime. Grüns reports that fewer than 1% of customers use the guarantee.
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Customer quotes are excerpted from verified-purchase reviews on the Grüns Amazon listing, with ellipses marking every omission. No wording is changed and no passage is reordered; the only edits are one capitalised opening letter and the removal of one reviewer's asterisk emphasis. Reviewer names appear as published. Helpfulness counts were accurate when transcribed and change over time. Passages were omitted where a reviewer described a medical condition, a medication, or an outcome that would amount to a health claim, where a reviewer's own typo would read as ours, and where one reviewer mistook the prebiotic in the formula for a probiotic. Individual results may vary.
*In a post-purchase survey of 3,000+ customers who had been using Grüns daily for 3 months. Self-reported, no control group.
1Lee SH, Moore LV, Park S, Harris DM, Blanck HM. "Adults Meeting Fruit and Vegetable Intake Recommendations, United States, 2019." MMWR 2022;71(1):1–9, CDC. Based on 2019 Behavioral Risk Factor Surveillance System data, a telephone survey using a six-item dietary screener. Cited here as 2019 data, not current-year data.
2Almario CV, Ballal ML, Chey WD, Nordstrom C, Khanna D, Spiegel BMR. "Burden of Gastrointestinal Symptoms in the United States." American Journal of Gastroenterology 2018;113(11):1701–1710. Cross-sectional survey, 71,812 US adults, fielded October to November 2015, recall window one week. Individual symptoms: heartburn 30.9%, abdominal pain 24.8%, bloating 20.6%, constipation 19.7%. The survey was funded by Ironwood Pharmaceuticals, which sells constipation treatments, and two authors consult for the company. The study was cross-sectional, so it does not establish that symptoms recur weekly.
3Wagner CL, Shary JR, Nietert PJ, Wahlquist AE, Ebeling MD, Hollis BW. "Bioequivalence Studies of Vitamin D Gummies and Tablets in Healthy Adults." Nutrients 2019;11(5):1023. Randomised crossover, 31 adults, single 20,000 IU dose: area under the curve 1,474 ng·h/mL for gummies against 774 for tablets. Funded by Church & Dwight, which owns a gummy vitamin brand. Vitamin E and folate bioequivalence: Current Developments in Nutrition 2021, randomised crossover, 19 completers, also industry-linked. Single products, one or two nutrients, small samples.
4Grüns' own 12-week randomised, double-blind, placebo-controlled study in 120 healthy adults aged 23 to 59, reporting folate up 20.5% and vitamin C up 40.1% versus placebo. Company-sponsored, bloodwork run by a third-party lab, results published at gruns.co/pages/science. We found no peer-reviewed publication of this study.
5ConsumerLab.com product reviews, 1 November 2017 and 25 May 2023. 2017: of the multivitamins it selected, 4 of 5 gummies failed testing, with products containing 24% to 257% of listed amounts. 2023: 7 of 27 products failed, including 4 gummy multivitamins, several at nearly double their claimed folate. ConsumerLab selects products purposively rather than at random, so these failure rates are not population estimates. ConsumerLab also states that USP standards for gummies are more lenient than for tablets and capsules; we did not independently verify the tolerance figures. See also the Center for Science in the Public Interest's 2017 label review of 37 gummy multivitamin brands, which concluded that none was a good substitute for an ordinary tablet: label analysis rather than laboratory assay, and now some years old.
6Folate: Institute of Medicine, Dietary Reference Intakes (1998), and NIH Office of Dietary Supplements folate fact sheet. Dietary Folate Equivalents apply a 1.7 factor to supplemental folic acid taken with food, reflecting roughly 85% availability against about 50% for food folate. Grüns uses L-5-methyltetrahydrofolate, the already-methylated form, rather than folic acid. B12: NIH Office of Dietary Supplements vitamin B12 fact sheet, which notes that protein-bound B12 in food is less well absorbed than the crystalline form and that adults over 50 should get B12 from fortified foods or supplements.
7Schiele JT, Quinzler R, Klimm HD, Pruszydlo MG, Haefeli WE. "Difficulties swallowing solid oral dosage forms in a general practice population." European Journal of Clinical Pharmacology 2013;69(4):937–948. Questionnaire, 1,051 patients on chronic solid-dose medication: 37.4% reported difficulty, and 70.4% had not been identified by their GP. Older, more comorbid than a typical supplement buyer, so likely an overestimate for the general population. Compliance: Hubbard GP, Elia M, Holdoway A, Stratton RJ. "A systematic review of compliance to oral nutritional supplements." Clinical Nutrition 2012;31(3):293–312. 46 studies, 4,328 patients; studies offering flavour variety reported 81% compliance against 63% for those offering a variety of supplement types (p=0.027). That is a between-study comparison in clinical patients drinking calorie-dense supplements, not a randomised test of flavour, and not a test of gummies.
8US Preventive Services Task Force, "Vitamin, Mineral, and Multivitamin Supplementation to Prevent Cardiovascular Disease and Cancer," JAMA, 21 June 2022. Grade I (insufficient evidence) for multivitamins; Grade D (recommends against) for beta carotene and vitamin E. Pooled all-cause mortality across 9 trials, 51,550 participants: odds ratio 0.94, 95% CI 0.87 to 1.01. Scope is primary prevention of cardiovascular disease and cancer in generally healthy adults; it does not address correcting a deficiency.
9Loftfield E, et al. "Multivitamin Use and Mortality Risk in 3 Prospective US Cohorts." JAMA Network Open 2024;7(6):e2418729, National Cancer Institute. 390,124 generally healthy US adults, more than 20 years of follow-up. Observational rather than randomised, with supplement use self-reported at baseline, so it shows no association rather than proving no effect.
Individual results may vary. "Priya" is a composite drawn from customer experiences. Cameron Huber is an employee of The Assist; she purchased Grüns herself before The Assist partnered with the company and received no compensation or free product for her review. Shaun White is a paid spokesperson and investor in Grüns. Testimonials may include individuals who received compensation, free product, or other incentives. Discount figures reflect Grüns' current new-customer subscription offers and may change. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before starting any supplement.